Overview
£45,000 to £50,000 per annum depending on experience
Marketing Manager
£45,000 – £50,000 per annum dependent on experience
Permanent
Hybrid – monthly visits to London and Folkestone
At Saga, we exist to provide products and services designed to inspire confidence and deliver real value for our customers. It’s an exciting time to join our insurance business unit, and to support our growth we are looking for a passionate Marketing Manager to lead marketing activity for new product launches.
This is more than a marketing role, it’s your chance to own the launch and growth of brand-new insurance products, delivering campaigns that not only capture attention but also make a measurable impact on our business.
As the marketing lead within our product launches, you’ll bring together insight, creativity, and commercial focus. Working at the heart of a collaborative team including Product, IT, Technical, Digital, and Customer Experience, you’ll guide go-to-market strategies from the very first spark of an idea through to successful delivery and beyond.
We work in a hybrid way at Saga both at home and in the office. When you do come into the office, it’ll be with a real purpose in mind. Our marketing teams come together Monthly in either London or Folkestone, to collaborate and share success as a function.
Role Responsibility
As our new Marketing Manager you will develop and execute marketing strategies for new insurance product launches across multiple segments.
Your responsibilities, will include:
• Working closely with both Saga and the product partner to align messaging, positioning, and timelines
• Create go to market plans that integrate brand, performance, CRM, and partner marketing efforts
• Oversee all marketing channels (digital, social, email & paid media) to deliver consistent and impactful campaigns
• Set and monitor KPIs, ensuring continuous optimisation for maximum ROI
• Manage marketing database growth and engagement strategies to support lead generation
• Partner with external agencies, media partners, and distribution networks to maximise reach and impact
• Work cross-functionally with internal teams to ensure cohesive brand experience and operational readiness for product rollouts
• Act as the marketing subject matter expert for assigned products, providing insights to leadership on market trends and performance
• Track, measure, and report campaign performance against commercial objectives
• Use data insights to refine strategies, improve quote delivery, and enhance customer engagement
The Ideal Candidate
You’ll be an experienced commercial marketer with experience in leading product launches. You will thrive off delivering integrated campaigns across multiple digital channels.
Whilst experience working withing the Insurance sector would be of advantage; we would be open to considering candidates from any regulated industry.
Other experience required includes:
• Strong analytical skills, with proficiency in data interpretation and reporting.
• Strong leadership and project management skills
• Organised and strategic thinker
• Excellent communicator and stakeholder management skills (internal and external)
• Stakeholder management
• Ability to work under pressure and deadlines
• Multi-tasking and prioritisation
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Knowledge of industry trends and best practices in technology vendors and strategic partnerships
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special
Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that’s why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE TO ALL COLLEAGUES:
- 25 days holiday + bank holidays
- Option to purchase additional leave – 5 extra days
- Pension scheme matched up to 10%
- Company performance related annual bonus – Up to 5%
- Life assurance policy on joining us, 4 x salary
- Wellbeing programme
- Colleague discounts including family discounts on cruises, holidays and insurance
- Range of reductions and offers from leading retailers, travel groups and entertainment companies
- Enhanced maternity and paternity leave
- Grandparents leave
- Income protection
- Access to Saga Academy, our bespoke learning platform
About the Company
Over the past 70 years we have become the UK’s specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.
At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.
Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
Job Reference: saga/TP/56250/3343
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
