Overview
Marketing & Campaigns Lead – Belfast
About the job
Job summary
Discover a career in your hands at HMRC. Whether you’re seeking purpose, growth, or a workplace that gives you a true sense of belonging, hear from some of our employees as they share their story about what it’s really like to work at HMRC.
Visit our YouTube channel to watch the full series and come and discover your potential.
The Communications Directorate delivers professional communications on behalf of HMRC and is recognised as running one of the largest and busiest communications teams in government.
We deliver through a host of functions including;
• Internal and Change.
• Press and Digital.
• Brand and Campaigns.
• Strategic.
• External Affairs.
• New/changing tax policies.
• Customer Support and Compliance.
• Borders and Trade.
• Transformation.
With a focus on building professional competence colleagues are expected to work across several skillsets including using data insights, digital channels, stakeholder and business partner relationships.
We are creative, fast-working and encourage collaboration. With a big job to do you’ll be joining a strong, motivated communications team. Striving for innovation and excellence no other department touches the lives of so many people.
Job description
Job holder will oversee the delivery of integrated campaigns. The person will lead development of campaign strategy, activation across paid for channels and collaborate with internal teams to deliver low cost/ no cost activities to ensure campaign is delivered across all Owned, Earned and Paid media. The job holder will lead work on developing creatives for paid for channels and lead in-campaign optimisation, and post-campaign evaluation.
• Planning, leading and co-ordinating key campaigns from end-to-end, working with Communications Business Partners to understand business objectives, and seeking input from specialists across the Communications Directorate to deliver excellent campaigns content and joined-up delivery plans across low cost / no cost as well as paid for channels.
• Working with creative agency partners or internal creative team to develop creative asset
• Overseeing the delivery of integrated campaigns; optimising, evaluating and sharing learnings across the directorate.
• Overseeing running of virtual project teams, ensuring effective collaboration across different expert teams (Digital, PR, External Affairs, etc.).
• Developing a culture of continuous learning and improvement.
• Acting as an adviser on campaigns content and delivery.
• Acting as an ambassador for HMRC’s brand and bringing our brand to life through our campaigns.
• Work with internal stakeholders across HMRC, wider government, external agencies and campaign partners to ensure effective and integrated campaign
delivery.
Person specification
The successful candidate for this role will have:
• Proven track record of successful campaign delivery: Demonstrated ability to plan, execute, and measure the impact of marketing campaigns across various channels, including paid, owned, and earned media.
• Creative development: proven ability to develop powerful creatives rooted in customer insights that drive required behaviour change.
• Strong agency management skills: Proven ability to collaborate effectively with external agencies, such as creative, media, and other agencies, to deliver
high-quality work. This includes the experience in inspiring agencies through clear and concise briefings.
• Leadership skills: Proven leadership skills to lead and inspire teams, fostering a collaborative and innovative work environment. Ability to develop team members, sharing best practices in paid marketing and process improvement.
• Analytical and problem-solving skills: Strong analytical skills to identify opportunities, solve problems, and make data-driven decisions.
• Results-oriented: Proven ability to deliver high-quality work on time and achieve measurable results.
• Collaborative team player: Strong interpersonal skills and the ability to build effective relationships with colleagues and external partners.
• Effective communicator: Excellent communication skills, both written and verbal, with the ability to communicate complex ideas clearly and concisely.
Essential Criteria :
• Strong experience in delivering paid-for marketing campaigns across various media ATL and BTL channels, supported by low cost/ no cost activities.
• Proven analytical and problem-solving skills with the ability to handle complex challenges proactively.
• Demonstrated ability to influence and collaborate with diverse teams, translating complex scenarios into actionable plans.
• Proven experience in leading, managing, and motivating teams and agency partners.
• Developing high-profile advertising creatives across ALT (incl. TV or VOD) and BTL channels (incl. digital and personalised creatives) that drive behaviour
change.
• Results-oriented with the ability to take initiative and deliver high-quality work promptly.
Desirable Criteria
• Qualification in Communications or Marketing.
• GCS Membership (e.g. CIM, CIPR).
Transitional Sites
For more information on where you might be working, review this information on our locations.
If your location preference is for one of the following sites, it’s important to note that these are not long-term sites for HMRC and we will require you to move to a new building in the future, subject to our location strategy and the applicable employee policies at that time.
These sites are:
- Waterview Park, Washington – moving to Pilgrims Quarter, Newcastle
- Benton Park View, Newcastle – moving to Pilgrims Quarter, Newcastle
- Centenary Court, Bradford – moving to 7 and 8 Wellington Place, Leeds
- Lynx House, Portsmouth – moving to No.1 The Goodsyard, Portsmouth
- Telford Plaza, Telford – moving to Parkside Court, Telford
- Trinity Bridge House, Manchester – moving to an alternative office in Manchester/ Salford
You will be given more information about what this means at the job offer stage
Behaviours
We’ll assess you against these behaviours during the selection process:
- Communicating and Influencing
- Leadership
- Delivering at Pace
Benefits
Alongside your salary of £56,344, HM Revenue and Customs contributes £16,322 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
HMRC operates both Flexible and Hybrid Working policies, allowing you to balance your work and personal commitments. We welcome applications from those who need to work a more flexible arrangement and will agree to requests where possible, considering our operational and customer service needs.
We offer a generous leave allowance, starting at 25 days and increasing by a day for every year of qualifying service up to a maximum of 30 days.
- Pension – We make contributions to our colleagues’ Alpha pension equal to at least 28.97% of their salary.
- Family friendly policies.
- Personal support.
- Coaching and development.
To find out more about HMRC benefits and find out what it’s really like to work for HMRC hear from our insiders or visit Thinking of joining the Civil Service
Things you need to know
Selection process details
This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience.
How to Apply
As part of the application process, you will be asked to provide the following:
- A name-blind CV including your job history and previous experiences, up to your last 5 roles. This will be scored against the roles and responsibilities outlined in the advert.
- A 500-word Personal Statement. Your Personal Statement should be used to describe how your skills and experience would be suitable for the advertised role, making reference to the essential criteria and Person Specification outlined in the advert.
Please complete a separate statement (Max 250 words) for the Desirable Criteria where applicable. This is not essential for the role but may be considered by the vacancy-holder where candidates have the same scores at sift or interview.
Further details around what this will entail are listed on the application form.
Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.
Sift
In the event of a large number of applications being received, an initial sift may be held on your CV.
At full sift your CV and your Personal Statement will be assessed, with the successful candidates being invited to interview.
We may also raise the score required at any stage of the process if we receive a high number of applications.
Interview
During the panel interview, you will be asked behaviour-based questions to explore in detail what you are capable of.
We will assess you against these behaviours during the selection process:
- Communicating and Influencing
- Leadership
- Delivering at Pace
You will also be asked to carry out an experience presentation on the following:
An example of a multi-channel marketing campaign that delivered tangible results to the business. Please follow the OASIS framework for your presentation (Objectives, Audience, Strategy, Implementation and Scoring). The presentation should be no longer than 7 minutes.
Interviews will take place via video link. Sift and interview dates to be confirmed.
Eligibility
Please take extra care to tick the correct boxes in the eligibility sections of your application form. We understand mistakes sometimes happen but if you contact us later than two working days(Monday-Friday) before the vacancy closes, we will not be able to reopen your application for you. If you do make a mistake with your eligibility form, please contact us via:
unitybusinessservicesrecruitmentresults@hmrc.gov.uk – Use the subject line to insert appropriate wording for example – ‘Please re-open my application – [insert vacancy ref] & vacancy closing date [insert date]’.
To check that you are eligible to apply for this role, please review the eligibility information before submitting your application.
Reserve List
A reserve list may be held for up to 12 months from which further appointments may be made for the same or similar roles – if this applies to you, we’ll let you know via your Civil Service Jobs account.
Merit List
After interview, a single merit list will be created, and you will only be considered for posts in locations you have expressed a preference for. Appointments will be made in strict merit order in line with the set number of roles in each location.
Criminal Record Check
Applications received from candidates with a criminal record are considered fairly in accordance with the DBS Code of Practice and the Recruitment of ex-offenders Policy.
Reasonable Adjustments
We want to make sure no one is put at a disadvantage during our recruitment process. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate.
If you need a change to be made so that you can make your application, you should:
- Contact the UBS Recruitment team via unitybusinessservicesrecruitmentresults@hmrc.gov.uk as soon as possible before the closing date to discuss your needs.
Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
Important information for existing HMRC contractual homeworkers
This role may be suitable for existing HMRC employees who are contractual homeworkers. Occasional attendance to the office will be required where there is a business need. Please consider the advertised office locations for this role when applying and only select locations from the ‘location preferences’ section that you can travel to.
Terms and Conditions
Customer facing roles in HMRC require the ability to converse at ease with members of the public and provide advice in accurate spoken English and/or Welsh where required. Where this is an essential requirement, this will be tested as part of the selection process.
HMRC has a presence in every region of the UK. For more information on where you might be working, review this information on our locations.
The Civil Service values honesty and integrity and expects all candidates to abide by these principles. The evidence you provide in your application must relate to your own experiences.
Any instances of plagiarism or other forms of cheating will be investigated and, if proven, the relevant application(s) will be withdrawn from the process.
Recording of interviews is prohibited unless explicit agreement is sought in line with the UK General Data Protection Regulations.
Questions relating to an individual application must be emailed as detailed later in this advert.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.
New entrants will join on the minimum of the pay band.
Please note that, if you are applying for roles on a part-time basis, the salary agreed will be pro-rata, reflective of the working hours agreed within your contract.
If you experience accessibility problems with any attachments on this advert, please contact the email address in the ‘Contact point for applicants’ section.
Feedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
