Overview

Salary £35,000 to £38,000 depending on experience

Lead Copywriter – Travel 

Salary £35,000 to £38,000 depending on experience   

Permanent  

Hybrid – Folkestone (3 days a week in the office)

As the Lead Copywriter, you are an experienced hands-on copywriter who thrives on consistently delivering great copy and experiences to colleagues and customers alike. You will play a pivotal role in driving the success of our marketing communications across all Saga Group business units.

You will be part of an established small Copy Team, working across Saga’s range of travel products, including the Boutique Ocean and River cruises, hotel stay, escorted tour and special interest holiday portfolios, as well as the Titan touring product range. You will be responsible for writing and proofreading a wide range of material for our multi-channel marketing, including – but not limited to – direct mail brochures and leaflets, press and online advertising, website landing pages, emails, paid social activity as well as both product and destination content, in line with our Tone of Voice and Brand guidelines.

Reporting to the Copy & Content Manager you will work closely with both our in-house creative team, marketing teams and the wider travel team, and occasionally external agencies as required.

We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from Folkestone and tend to have a pattern of 3 days per week. When we do come together as a team, it allows us to grow and learn plus it is a great opportunity to socialise and celebrate too!

Role Responsibility

  • Writing clear, persuasive, original copy that reflects Saga’s tone of voice and tailoring copy for different customer cohorts
  • Clearly articulating and presenting ideas to generate customer excitement in our travel brand, bringing to life our key USP’s and points of difference
  • Researching, sourcing and creating engaging content including, but not limited to, product copy and blogs that bring our hotels, itineraries, ships and crew to life in order to drive traffic across all areas of marketing
  • Collaborating with our design, marketing, CRM and digital teams on creative briefs to generate excellent creative concepts and share ideas that work seamlessly across offline and online channels
  • Amending, revising, and developing copy in response to feedback from our Marketing team and key stakeholders, including external agencies and partners
  • Project managing multiple campaigns to a high level
  • Working in a fast-paced, high-volume, deadline-driven environment owning and managing several projects at once
  • Proofreading copy to ensure Saga’s high standards and brand guidelines are met
  • Demonstrating an understanding of consumer insights that can help drive creative solutions
  • Working proactively and independently, and as part of a team
  • Deputising and acting as a number two in the absence of the Copy & Content Manager
  • Support the development of other team members whilst leading by example
  • Keeping up to date with competitor activity and marketing trends and demonstrate how they can be integrated into our marketing activity
  • To be a positive, supportive and proactive member of the Copy team
  • Working in a manner that is in line with Saga’s company values at all times
  • Support the Head of Brand to bring to life group-wide brand identity projects.

The Ideal Candidate

  • Experience of writing copy in agencies, publishers or in-house roles
  • Accurate proofreading of detailed copy across multiple channels, including but not limited to, press advertising, brochures, landing pages, emails and paid social
  • Excellent communication skills and a meticulous eye for detail
  • Willing and able to challenge colleagues in an empathetic, respectful and professional manner
  • Good time management, with the ability to work on multiple projects under pressure and to tight deadlines
  • Comfortable working both independently and as part of a multi-skilled team
  • Strong commercial awareness
  • Experience of implementing self-prompted research in current/upcoming industry trends and best-practice ways of working
  • A positive, can-do approach to creative challenges and keen to find solutions
  • Some experience within emerging media and performance-oriented brand copywriting.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special


Package Description

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that’s why we have put together an amazing benefits package for all colleagues.  

BENEFITS AVAILABLE TO ALL COLLEAGUES: 

  • 25 days holiday + bank holidays
  • Option to purchase additional leave – 5 extra days
  • Pension scheme matched up to 10%
  • Company performance related annual bonus – Up to 5%
  • Life assurance policy on joining us, 4 x salary
  • Wellbeing programme
  • Colleague discounts including family discounts on cruises, holidays and insurance
  • Range of reductions and offers from leading retailers, travel groups and entertainment companies
  • Enhanced maternity and paternity leave
  • Grandparents leave
  • Income protection
  • Access to Saga Academy, our bespoke learning platform

About the Company

Over the past 70 years we have become the UK’s specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better.

Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.

​Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

Job Reference: saga/TP/56250/3341

Before you apply -
Register now and turn on alerts for jobs like this!

  • To apply for this position, receive job notifications and manage your applications, click "Register with Diversity Jobs Group".
  • To apply for this position without registering, click "Apply with Customer".

By registering you agree to our terms and conditions.

Apply with Customer

IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.