Overview

Senior Director, Head of Content Creative – Philadelphia, 19109, United States of America

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Fame House, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. Established & headquartered in Philly, Fame House powers eCommerce for UMG’s labels, artists, and Bravado, along with a select roster of 3rd party clients. Our success & culture is fueled by collaboration, both within FH and with our partners. We are passionate about the impact of eCommerce for artists, providing a full service solution to grow an artist’s owned business including strategy, creative, storefront merchandising, fulfillment, customer service, technology, and more.

How we LEAD

Merchandise and e-commerce is part of the fabric of music culture. For artists, it’s a way to develop and further articulate their brand. For fans, it’s another pathway to connecting with an artist and the culture they represent.

At Digital Creative Services, content is more than an asset, it is how artists tell stories, build communities, and deepen connections with fans. Across ecommerce experiences, artist storefronts, campaigns, social platforms, product launches, and branded initiatives, content plays a critical role in shaping how audiences engage with artists and brands.

The Content & Experience team exists to create meaningful, audience-focused experiences that blend storytelling, commerce, culture, and creativity. By combining strategic thinking, creative excellence, and production expertise, we develop content ecosystems that drive engagement, strengthen artist identity, and support business growth.

How You’ll CREATE

The Senior Director, Head of Content Creative is responsible for defining the creative vision, content strategy, and storytelling standards across the Content & Experience function.This role leads the development of content approaches that connect artist identity, audience behavior, commercial objectives, and creative innovation. Working closely with Creative Directors, Content Production, Design & Direction, Client teams, and executive stakeholders, the Head of Content Creative ensures all content initiatives align with a clear strategic vision while delivering exceptional creative quality and audience impact.

Serving as both creative leader and strategic partner, this role shapes how content is conceptualized, developed, and experienced across the organization. Beyond individual campaigns and projects, the Head of Content Creative is responsible for building the frameworks, standards, and creative culture that elevate content effectiveness and establish best-in-class audience experiences.

Content Vision & Creative Leadership

  • Define the overarching content vision across Digital Creative Services

  • Establish creative principles and storytelling frameworks that guide content development

  • Ensure content strategies align with artist identity, audience needs, and business objectives

  • Lead the development of innovative content concepts and audience engagement approaches

  • Drive consistency in content quality, creative excellence, and brand expression across all initiatives

  • Champion audience-first thinking across content creation and experience design

Content Strategy & Experience Development

  • Develop scalable content strategies across ecommerce, campaigns, social, editorial, and experiential touchpoints

  • Identify opportunities to strengthen artist storytelling through content ecosystems and integrated experiences

  • Partner with stakeholders to define content objectives, success measures, and audience engagement strategies

  • Translate audience insights, performance data, and market trends into actionable creative direction

  • Drive experimentation with emerging content formats, platforms, technologies, and storytelling techniques

  • Ensure content experiences support both engagement and commercial performance objectives

Organizational Leadership

  • Lead and develop Content Creative leaders and teams

  • Build a culture of creativity, collaboration, innovation, and continuous improvement

  • Establish content standards, frameworks, and best practices across the organization

  • Partner closely with Design & Direction, Content Production, Development, Project Management, and Client teams

  • Create alignment between creative ambition, operational capability, and business priorities

  • Act as a senior creative voice across strategic planning and leadership discussions

Creative Governance & Quality

  • Oversee creative reviews and content direction across major initiatives

  • Ensure content output reflects artist vision, brand integrity, and audience expectations

  • Guide creative decision-making on high-profile campaigns and business-critical projects

  • Establish content measurement frameworks that evaluate both creative effectiveness and business impact

  • Continuously evolve creative standards based on audience behavior, cultural trends, and performance insights

Bring Your VIBE

  • 6-10 years experience leading content strategy, creative development, editorial, entertainment, media, or digital content organizations

  • Proven experience building content ecosystems that drive audience engagement and business results

  • Deep understanding of content strategy, storytelling, audience behavior, creative development, and digital experiences

  • Experience leading multidisciplinary creative teams within music, entertainment, fashion, media, ecommerce, or related industries

  • Strong understanding of artist branding, fan engagement, and contemporary digital culture

  • Exceptional communication, presentation, and leadership skills

  • Ability to balance strategic thinking with creative execution

  • Passion for music, culture, innovation, and audience experience

Success Looks Like

  • Content consistently delivers meaningful audience engagement and business impact

  • Creative quality remains high across all content initiatives and channels

  • Artist stories are translated into compelling and differentiated audience experiences

  • Teams are aligned around a clear content vision and creative standard

  • Content strategies effectively support organizational and commercial objectives

  • New ideas, formats, and storytelling approaches continue to evolve the organization’s creative capabilities

  • Digital Creative & Experience is recognized for best-in-class content experiences and creative innovation

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