Overview
Manager, Digital Marketing – Beverly Hills, 90210, United States of America
How we LEAD:
Virgin Music Group is currently seeking a Manager, Digital Marketing for our Beverly Hills, CA office. The Manager will lead digital, social media content and fan community management initiatives for a VMG roster of priorities in the market. They are responsible for constructing comprehensive digital media album campaigns including but not limited to: implementing tools and platforms to increase fan engagement, social media strategy, digital partner management, etc.
How You’ll CREATE:
- Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.
- Strategize creator and influencer campaign initiatives in support of artist releases – inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.
- Manage cross-platform social media content calendars and digital fan engagement experiences.
- Build and manage an artist’s owned audience by increasing data capture via CRM strategy – including but not limited to Pre-Save, SMS and newsletter marketing.
- Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.
- Contribute to and work with paid media department on digital advertising spends, budgets and viral/creator campaign strategy.
- Collaborate with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.
- Manage multiple campaigns in a fast-paced, entrepreneurial environment.
- Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.
- Maintain professional relationships with artists, label and management partners.
- Troubleshoot administrative and support queries across social media platforms.
- Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.
- Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.
Bring Your VIBE
- Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign)
- Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites
- Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc)
- Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc. 
- Interest in gaming, metaverse and innovation spaces
- Passion for social media and short form video marketing.
- Must thrive in a team environment but be able to take initiative and work independently.
- Strong analytical skills with ability to create case-studies and campaign reporting decks.
- Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality
- Degree in relevant field, and/or equivalent career experience
- Music industry or artist relation experience
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
