Overview
Digital Strategy Manager
Wood Lane, London, W12
Company Description
The APEX Digital Strategy Team is a distinct and growing entity within APEX and Publicis Media, known for its unparalleled market expertise and trading identity.
- Our Team creates innovative products and solutions leveraging trading advantages, providing unique benefits for Publicis Media clients.
- We offer a diverse and exciting product portfolio, including carbon-neutral performance-driven outcomes and unique Retail Media solutions.
- We guarantee advantageous pricing and increased flexibility across all Digital channels such as Display, Video, Social, Audio, DOOH, and CTV.
- As a strategic partner, we collaborate with agencies, clients, and vendors to shape best-in-class strategies, plans, and activations.
- Playing a pivotal role in shaping annual strategies, we are instrumental in driving results for clients, agencies, and Media partners alike.
Job Description
Digital Strategy Managers at APEX are responsible for supporting the overall growth of APEX's programmatic offering through crafting and coordinating strategic programmatic recommendations for Publicis clients to achieve and surpass client business objectives. Three key pillars of the role are Media Planning, Programmatic Strategy and Account Management.
This opportunity is perfect for you if you've had a background in programmatic trading or media planning and are looking to take your career to the next level, advising and putting programmatic into action with Tier 1 clients.
Qualifications
- Programmatic planning, working closely with the Client teams on your accounts as well as the Trading and Account Management teams
- Respond to RFP/RFI requests across various online programmatic channels including Display, Online Video, Audio, DOOH and YouTube
- Build creative and outcomes-driven programmatic proposals, inclusive of in-depth targeting and audience strategies for advertisers across all verticals
- Coordinate with APEX in-house programmatic trading team to vet proposed solutions and rates across all relevant campaign opportunities
- Manage and track all campaign opportunities within SalesForce and support Operations with financial tracking/reporting
- Contribute to product positioning and sales marketing materials, including the development of Apex case studies to showcase successes to our partners
Additional Information
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
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