Campaign Manager – London

Overview

Company description

Location: London – Hybrid – Three Days in Office                                                                     

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Employment Type: Full-Time/ Permanent

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Salary: Up-to £55,000 and 10% Bonus

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Hours: Monday-Friday

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Think the AA is just about roadside assistance? Think again! 

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As one of the UK’s most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we’ve got you covered. Our mission is to keep Britain moving, and we’re looking for dedicated individuals to join our team. Ready to join us?

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#LI-EJ1 #LI-Hybrid

This is the job

Join the Financial Services team as a Digital Campaign Manager and take the lead on high-impact marketing for AA Lease. You’ll shape and deliver strategic digital campaigns from the ground up working closely with Group Marketing, senior stakeholders, and top-tier agencies. Your mission? Drive performance, boost brand visibility, and deliver measurable results.

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You’ll be the go-to expert for digital performance marketing, owning strategy, execution, optimisation, and reporting across key channels including PPC, aggregators, programmatic, and CRM.

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With a sharp commercial mindset and a keen eye for detail, you’ll manage end-to-end campaigns across owned, earned, and paid media. You’ll thrive on delivering projects on time, on budget, and above expectations.

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This role is hands-on and collaborative. You’ll craft compelling campaign briefs, align with business goals, and work across departments to bring ideas to life. From major cross-channel projects to day-to-day marketing activity, you’ll be at the heart of it all, supporting AA Lease and occasionally contributing to wider Financial Services campaigns in Loans, Savings, and Car Finance.

What will I be doing?

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• Developing and leading digital performance strategies and media partner initiatives to drive measurable results

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• Creating detailed marketing briefs with internal stakeholders, ensuring clear objectives, KPIs, and ROI tracking

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• Overseeing end-to-end campaign delivery, including resource planning, performance tracking, and continuous optimisation

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• Coordinating with internal teams and external partners to align on business goals, deliverables, and key milestones

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• Building and maintaining strong relationships with stakeholders to ensure seamless campaign execution

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• Briefing and managing creative and content production with agencies, ensuring alignment with campaign goals

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• Leading regular work-in-progress meetings to monitor progress and maintain momentum across all parties

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• Analysing campaign performance, ensuring creative and messaging are optimised, compliant, and aligned with brand and FCA standards

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What do I need?

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• Proven experience in a similar digital marketing or campaign management role, ideally within a large, well-known consumer brand

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• Strong strategic planning skills with a track record of delivering high-performance digital campaigns across multiple channels

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• Demonstrated ability to manage end-to-end marketing campaigns, from briefing and execution to optimisation and reporting

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• Excellent organisational skills, with the ability to manage multiple projects, meet deadlines, and prioritise effectively

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• Experience translating business objectives into measurable marketing outcomes and driving ROI

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• Confident in managing marketing budgets, including forecasting and reforecasting to maximise performance

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• Skilled in reviewing and developing creative content that aligns with brand vision and regulatory standards

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• Strong stakeholder management and collaboration skills, with experience influencing cross-functional teams and third-party partners

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• Comfortable leading agency relationships and working with analysts, product owners, and media providers to deliver results

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• Ability to support broader marketing initiatives across Financial Services, including Loans, Savings, and Car Finance, and communicate results clearly to stakeholders

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Additional information

We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:

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• 25 days annual leave plus bank holidays + holiday buying scheme

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• Worksave pension scheme with up to 7% employer contribution

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• Free AA breakdown membership from Day 1 plus 50% discount for family and friends

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• Discounts on AA products including car and home insurance

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• Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more

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• Company funded life assurance

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• Diverse learning and development opportunities to support you to progress in your career

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• Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family

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Plus, so much more!

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We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.

As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.

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We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.

IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.