Overview

Brand Communications Lead – Newcastle Upon Tyne, Tyne and Wear

Vacancy Information

We have a fantastic opportunity to join the Customer and Marketing team at Greggs as a Brand Communications Lead.

Reporting to the Head of Brand and Communications, this exciting lead role will drive love for the Greggs brand by developing and executing an unrivalled brand communications strategy, building on the success achieved to date and taking Greggs to new heights in brand consideration and purchase intent .

As Brand Communications Lead you play a pivotal role in driving strategic and creative standard of our brand communications across all channels, ensuring Greggs continues to broaden our appeal and mean more to more people. In return we can offer: 

  • Management Bonus Scheme which is worth up to 17.5% of your salary
  • Pension scheme with matching employer contributions up to 7%
  • Company car or car allowance
  • Colleague discount, up to 50% off our own-produced products
  • Profit share – We want everyone to share in the success of the business, so we distribute 10% of our profits to all our colleagues who have at least 6-month service, or more, each year
  • 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day
  • The opportunity to purchase additional annual leave twice a year
  • Colleague share plans, giving you the opportunity to save and invest in Greggs, with the chance to buy Greggs shares at a discounted rate
  • Private Medical Insurance which is free for you and subsided for your dependants
  • Income Protection should you become unable to work due to long-term sickness
  • Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary
  • Virtual GP, Physiotherapy and Lifestyle Consultations – we provide access to a fantastic total wellbeing app for you and your family
  • Employee Assistance Programme – we provide all colleagues with access to an EAP helpline providing mental health support as well as financial and legal support
  • Savings and discounts, including digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers
  • Career progression and learning and development opportunities
  • A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge
  • Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

About the role

What you’ll do

Lead the strategic direction of all brand communications, overseeing planning, creative execution, and activation across multi-media channels. Manage both internal teams and external agency partners to ensure cohesive and impactful brand messaging

  • Strengthen Greggs’ position as a leading UK brand by championing our core pillars: Quality, Value, Choice, and Doing the Right Thing
  • Identify and pursue innovative collaborations and partnerships that drive brand reappraisal and growth, helping Greggs show up in fresh and unexpected ways
  • Build and maintain direct relationships with consumer media outlets and broadcast partners to manage brand reputation and support commercial, brand, and corporate strategies
  • Lead day-to-day relationships with PR, media, and brand agencies, ensuring alignment and excellence across all communications activity
  • Oversee brand communications budgets, including planning, execution, and performance reporting
  • Act as a role model and mentor within the team, fostering a culture of creativity, accountability, and high standards
  • Serve as a guardian of the Greggs brand, showcasing the impact of communications through clear performance metrics and storytelling

About you

You will fit right into this role if you:

  • Previous experience of working within a brand related role, with a focus on the use of brand partnerships and PR channels

  • Experience working with external partners and agencies to deliver exceptional quality work that resonates with key target audiences

  • Experience working with and managing significant budgets across channels and agencies

  • Excellent communication and presentation skills
  • Strong interpersonal and relationship management skills with the ability to influence at all levels

  • Creative thinker with experience of evaluating and executing across channel with a passion for brand and creativity

  • Have strong stakeholder engagement and management skills, working in large cross functional groups

  • Strong organisation, planning and analytical skills

  • Demonstrable communication and influencing skills with the ability to build strong relationships

  • Excellent organisational skills with strong attention to detail

  • Have advanced IT skills including Microsoft 365, SharePoint, Word, Excel, Outlook, PowerPoint, and Teams

  • Are supportive of an inclusive culture – recognising and valuing that difference is good

  • Desirable: Proven track record in agency management and building strong, productive relationships with media owners and journalists

  • Desirable: Qualified within Marketing – degree or relevant professional qualification

  • Desirable: Significant experience working in a mid-senior weight brand/PR/media

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We’re hard-working, but above all else we’re family; and it doesn’t matter who you are, where you’re from or what your favourite bake is, we’d love you to join us!   We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views. We’ll make sure you have the skills and knowledge you need to have a great career with us.

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