
Dignity Funeral Directors
About Dignity
Dignity is one of the UK’s most trusted providers of Funeral Services and Prepaid Funeral Plans, serving over 800 local communities nationwide.
A collection of the UK’s finest Funeral Directors
We strive to set the highest standards for funeral services, facilities and care. As a collection of the UK’s finest Funeral Directors, we are honoured to serve the local communities we are a part of, with expertise and uncompromising compassion.
Dignity owns over 800 funeral locations and operates 46 crematoria in the UK. We also offer a range of Prepaid Funeral Plans, allowing clients to arrange and pay for their funeral in advance.
We continually invest in our staff, premises and vehicles to ensure clients and their loved ones receive the highest standards of care in both client-facing areas and behind the scenes.
Our Funeral Directors are there to help our clients every step of the way during their time of need. We provide a caring and expert service, 24 hours a day, 365 days a year.
Our Company
At Dignity, we are committed to providing people with the highest standards of services and care, helping our clients every step of the way when they need us most.
Our Purpose
Our customers are at the heart of what we do. We are here to help them at one of the most difficult times in their lives and we are honoured to serve the communities we are part of.
Listening to our customers and understanding their changing attitudes and lifestyles must drive what we do as a business.
Our brands, products, services and technology must reflect those changes and are the reason why we now offer enhanced choice and value-for-money. The high-quality of our offering, competitively priced, is how we will differentiate ourselves from the competition, both nationally and locally.
Every day we want to meet and exceed our customers’ expectations. We aim to do this by delivering excellent client service through the continued dedication of our people and by serving our customers with expertise, compassion and commitment.
Our Values
Professional
Our clients rely on us to provide the highest possible standard of care. We must always live up to the trust they place in us.
Compassion
Every detail is of the utmost importance and nothing is too much trouble. Being there for our clients in every way that we can.
Respect
Being trusted with something as important as a person’s final wishes is an honour and a privilege that we never take lightly.
Knowledge
Our heritage and expertise combine to give us a unique vantage point. We are continually improving so we can make a difficult time a little easier.
Dignity Today
People and culture
3,000+ Our people come from the towns and cities they serve or families that have been in the funeral profession for generations.
Strong core business
Dignity is one of the leading providers of funeral-related services in the UK with strong market-leading positions.
Careers With Dignity
At Dignity, we work in a unique industry helping people through difficult times and always with compassion, respect, openness, and care. We ensure we set the highest standards within our industry and are proud to say we are one of the major providers of funeral services in the UK.
Dignity Funeral Directors
Head Office
Sutton Coldfield, UK













