Overview

Manager, Brand Partnerships – New York, 10019, United States of America

How we LEAD:
 

Interscope/Capitol Strategic Marketing is an integral division within the record label.  The Manager of Strategic Marketing will be tasked with creating and managing relationships with brands and agencies throughout the US (with particular emphasis in New York). The primary goal is to develop strategic marketing partnerships that provide ancillary marketing visibility and/or incremental revenue to the artist and label, while delivering value back to the brand partners.  The ideal candidate will have experience in working with talent and/or brands; as well as familiarity within the brand and agency space, music industry, and how to optimally structure business development partnerships.  And finally, an insatiable hustle and charisma.

How you will CREATE:

  • Develop strategic marketing partnerships that mutually benefit both artist and brand

  • Responsible for brand relationship development, strategic pitches, and campaign execution

  • Collaborate with agency partners to define opportunities tailored to each artist opportunity

  • Develop multi-artist partnership platforms that extend across a prolonged period and multitude of artists

  • Create program P&L to maximize profitability and measure ROI

  • Manage efforts between label counterparts and artist management teams to ensure optimal execution of programs

  • Proactively communicate with brand, agency, property, and media to explore on going opportunities
     

Bring your VIBE:

  • Experience in strategic/partnership marketing pertaining to music (or entertainment) industry

  • Demonstrated experience in bringing concepts to life through written presentations

  • Firm understanding in how to drive the new business process from concept, sale, and execution

  • Experience in media, entertainment, brand and/or agency industries required, music industry experience a plus

  • Strong organizational and time management skills:  ability to handle multiple projects and meet deadlines

  • Self-starter, will take initiative with new projects, with ability to make cold calls

  • Professional demeanor in dealing with clients and co-workers

  • Advanced working knowledge of Microsoft Office Applications including Excel, PowerPoint, and Outlook with added benefit of Adobe software familiarity

  • Excellent writing and communications skills

  • Ability to travel as needed for partner meetings

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