Overview
Key Account Manager – Germany – Germany
Job Title: Key Account Manager
Location: Remote
Contract: 1 year probation time to be extended to a permanent contract based on performance.
Package includes: Salary from 70,000 €, plus pension contributions and access to flexible benefits that support your development, wellbeing and everyday life.
Join our team as Key Account Manager – Germany and help drive the growth of NAF and Nutrilabs across the Vet, Pet, and Equine channels. In this strategic role, you’ll manage key accounts including veterinary groups, clinics, and online retailers—building strong partnerships, delivering tailored commercial solutions, and expanding our market presence. Working closely with marketing, operations, and leadership teams, you’ll execute sales strategies that strengthen our brands in both retail and specialist sectors. Based in Germany with some travel across the region, this role requires fluency in German and English, strong digital sales expertise, and a passion for animal health and nutrition.
What you’ll be doing:
- Drive sales growth across targeted customers within the speciality retail, professional and distributor channels in Germany
- Manage pricing, promotions, and trade marketing initiatives to maximize brand performance.
- Analyse market trends, competitor activity, and consumer behaviour to identify growth opportunities.
- Work closely with marketing teams to localise campaigns and content for German audiences.
- Ensure compliance with local market regulations and industry standards.
- Track and report on key performance metrics, sales data, and market insights.
- Represent the brands at industry trade shows, exhibitions, and networking events
What you’ll bring:
- Strong track record in unlocking revenue growth through strong strategic relationships and key business drivers (i.e. trade terms, promotions, marketing etc.)
- Passion for or experience in the pet and equine supplement sector
- Proven experience in launching or expanding brands within the German market across Pet, Vet and Online channels
- Familiarity with German market regulations related to pet and equine supplements
- Experience in driving awareness and acquisition with key online partners through digital levers
- Ability to analyse sales performance, market trends, and customer insights
- Fluent in German and English, with strong communication and negotiation skills
- Ability to work with internal teams, agencies, and external partners
Where growth meets purpose
What sets us apart is how we delight our customers – and that’s because of great people like you. People with different life experiences who share common values. Together, we’re shaping a world where responsible nutrition is accessible to all. With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we’re collaborative, purpose-driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.
We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter – or anything else) just let us know.
About the Company
Rewarding your Passion
When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, company car/allowance, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.
About us
Global Supplements is a newly formed business within AB Agri and is home to leading brands such as NAF and Nutrilabs. Our supplementary feed focuses on horses, dogs and cats. We are quickly becoming the first choice for our customers in the UK and across Europe because we are passionate about our products and passionate about our animals.
We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
