Overview

Senior Key Account Manager – UK – United Kingdom

Job title: Senior Key Account Manager – UKĀ 

Location: This is a Home based role, with some office presence required occasionally in Monmouth and Peterborough. The position also involves travel to customers, trade shows, and industry events across the UK as needed.

Are you a commercially driven sales professional committed to building strong customer relationships and driving business growth? Do you thrive on identifying new opportunities, unlocking distribution potential, and delivering results in a challenging and strategic entrepreneurial environment?

Our Global Supplements Division is looking for a Senior Key Account Manager to manage the growth and market presence of Natural Vetcare and NAF across key UK retail customers. In this newly created role, you will play an integral part in the Natural Vetcare brand relaunch, working closely with cross-functional teams to expand distribution, develop commercial strategies, and strengthen customer relationships.

What you’ll be doing

  • Manage and grow relationships with key UK Pet retail accounts.Ā Ā 
  • Identify and secure new distribution opportunities to expand brand reachĀ 
  • Develop and execute pricing, promotions, and trade marketing initiatives to enhance brand performance.Ā Ā 
  • Analyse market trends, competitor activity, and category performance to identify growth opportunities.Ā Ā 
  • Build commercial strategies aligned with brand objectives.Ā Ā 
  • Collaborate with marketing, operations, and cross-functional teams to deliver integrated trade plans.Ā Ā 
  • Represent the brand at trade shows, exhibitions, and networking events, ensuring effective market presence.Ā Ā 
  • Monitor and report on key performance metrics, sales data, and commercial outcomesĀ 
  • Developing both direct employee and broader cross functional team capabilities and understandingĀ 


What you’ll bringĀ Ā 

  • Extensive experience managing UK key accounts and acquiring new customers in the pet retail industry.Ā Ā 
  • Demonstrated ability to effectively manage commercial and financial tasks using a data-focused strategy for making informed decisions.Ā Ā 
  • Proficient in negotiation, communication, and contract management.Ā Ā 
  • Demonstrated proficiency in growing revenue and devising strategic business plans.Ā Ā 
  • Customer-centric mindset with the ability to build strong, long-term relationships.Ā Ā 
  • Knowledge of pet nutrition and supplementsĀ Ā 
  • Experience in digital or e-commerce channels within the pet industry
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If you’re a commercially minded sales professional with a keen interest in the pet industry and the commitment to address strategic goals, we’d love to hear from you. This is a rare opportunity to help shape a trusted brand, build lasting customer partnerships, and play a key role in the next stage of our story.
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About the Company

Rewarding your Passion

When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, company car/allowance, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.

About us

Global Supplements is a newly formed business within AB Agri and is home to leading brands such as NAF and Nutrilabs. Our supplementary feed focuses on horses, dogs and cats. We are quickly becoming the first choice for our customers in the UK and across Europe because we are passionate about our products and passionate about our animals.

We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.Ā 

Application Notes

We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.

When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.

Apply today or contact our recruitment team for more information.

Agencies and media sales

AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them

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