Overview
Customer Insight and Research Manager – Pontypridd, South Wales
Salary: £37,200
Basis: Full time
Equal Opportunities
At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales’ leading inclusive employers. We’re creating an inclusive transport network that everyone in Wales can be proud of.
Who we are
At Transport for Wales, we’re on a mission to transform transport in Wales and make it fit for the future, whether that’s rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we’re all facing.
We’re an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we’ve made to the people of Wales to build a sustainable transport network that meets their needs.
Role responsibilities
To build a robust, representative insight into the population Transport for Wales (TfW) serves and will inform and drive strategic decisions across marketing, customer experience, brand, and wider business planning. Focussing on travel behaviours and attitudes, the role will lead TfW’s approach to research and insight, becoming the organisation’s subject-matter expert and champion for evidence-based decision-making.
- Lead and develop a collaborative research and insights team by establishing clear processes, standards, and governance to ensure the delivery of timely, high-quality insights. These insights must inform decision-making and drive meaningful impact across commercial and strategic priorities.
- Deliver trusted, representative insight into customers, potential customers, and stakeholders by analysing our customer demographic and segmentation data to inform key decisions and support commercial and strategic goals.
- Be the trusted subject matter expert by championing and embedding TfW’s strategic approach to research and insight, increasing its influence on key decisions and the achievement of commercial and strategic goals.
- Collaborate with key stakeholders to lead the development of TfW’s segmentation dashboard by enabling targeted, data-driven decision-making to ensure it becomes a strategic cornerstone of the organisation’s research and insight approach.
Who we’re looking for
- Degree in marketing or a related field (including consumer behaviour or market research)/ or experience of working in a similar role in.
- Comprehensive understanding of consumer/ customer market research principles and their application in a business environment.
- Experience of assessing complex business requirements and specifying / recommending the most appropriate research approach to deliver representative insight.
- Demonstrable experience of analysing and interpreting quantitative and qualitative data to present findings and make strategic and tactical recommendations.
Welsh Language Skills
The ability to speak/write Welsh would make a great addition to your application, but it is not essential for this role.
Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.
Next steps
Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.
Transport for Wales is a disability leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful.
This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible.
Please note, we reserve the right to close this vacancy early if we receive sufficient applications.
Note that you must hold the permanent right to work in the UK. We are not currently able to provide sponsorship.
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
