Product Copywriter

Overview

From our first store in the 1960s, a little Taunton shop with great clothes and even better prices, to an omni-channel business serving millions of customers… we're New Look. 

Our purpose is always to inspire That New Look Feeling and we believe that starts with us. Our values motivate us every day: we play to win, we’re customer-obsessed and we work as one. 

 

About Product Copy

 

We’re searching for passionate and creative, London-based product copywriter available to work in-house five days a week in our London Studio. This role is perfect for someone starting their fashion product copywriting career who is eager to learn and grow.

 

You will be working closely with New Look products: writing directly from the designs to ensure accurate product descriptions are available for our customers as well as making sure to incorporate our tone of voice.

 

The New Look Product Copy Team work closely with buying departments and the wider business including creative copy and brand to ensure our product copy spotlights focal features and incorporates popular sale-driven narratives. Being a fast, adaptable writer with an eye for spelling and grammar as well as the ability to incorporate a creative flare, is a must.

You’ll be working in an inspiring studio environment, close to all the ecommerce studio action.

 

 

The Role

 

We’re looking for a Product Copywriter to work with our small in-house team at our London Studio.

Most of your time will be spent getting your hands on product and writing creative, compelling descriptions for newlook.com. Working across our women’s, men’s, accessories and 915 collections, it’s as close to the action as you can get (and great for getting ahead with your wish list!).

You’ll need to get to grips with our brand tone of voice and apply it to each product description you write, conveying who we are and what we stand for as you spotlight the USPs of each item.

You should have a thorough knowledge of fashion terms and design construction, a basic understanding of SEO and a high level of computer literacy as you’ll need to use spreadsheets and an ecommerce platform/CMS.

You’ll be inputting product information daily and should be adept at adding fabric information, fit type, measurements, and wash-care into the system.

In addition, you will be part of an exciting project working on product copy enrichment and customer insight research.

 

Key Responsibilities

• Working at our London Studio location with product to write descriptions for all departments across the site, covering women’s, men’s, accessories, homeware, footwear, tall, petite, curves, maternity and 915.
• Inputting all product information into the CMS, including wash care, product details, dimensions, and keywords.
• Regularly sub-editing the site to ensure copy is free from errors and discrepancies.
• Always being up to date with any buyers' notes, creative narratives, new terms, relevant keywords, and descriptions.
• Working to strict deadlines – all products allocated to you must be complete by the end of each working day.
• Awareness of SEO impacts on product descriptions and titles, working with the SEO team to ensure correct terms are used where applicable.
• Writing PLP copy for a variety of categories and sub-categories.
• Ensuring the New Look tone of voice is adhered to across all copy.

 

About You

• Entry level with some relevant industry experience.
• English or similar Fashion/Communication at degree level.
• An eagerness to learn, develop and evolve in a rewarding role.
• Enthusiasm and a keen interest in storytelling.
• Excellent attention to detail.
• Curious mentality with the ability to problem solve with a ‘can-do’ attitude.
• An interest in retail, fashion and/or popular culture.
• Able to write concise, creative and compelling copy with an eye for spelling and grammar.
• Excellent time management skills with the ability to manage daily administrative tasks, small long-term projects, and ad-hoc requests.
• The ability to thrive in a fast-paced environment and manage target dates effectively.
• The ability to prioritise, use initiative and perform under pressure

 

Why New Look? 

The amazing people, the fashion – there are so many reasons to love working at New Look. We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals. You’ll also receive these amazing benefits, to name only a few: 

40% staff discount 

Monthly 25% off privilege vouchers for family and friends to enjoy 

Season ticket loans 

Pension – A contributory private pension scheme 

Virtual GP access 

Apply now to find out more! 

We pride ourselves on being a flexible employer. Although this is a full-time role, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role. 

Location: London, W1W 8HJ