Overview
Marketing Executive (Campaigns) – Pontypridd, South Wales
Salary: £27,500
Basis: Full time
Equal Opportunities
At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone’s different and has their own perspective so we’re building a diverse team that mirrors the communities we serve. Through this we’re determined to be one of Wales’ leading inclusive employers. We’re creating an inclusive transport network that everyone in Wales can be proud of.
Who we are
At Transport for Wales, we’re on a mission to transform transport in Wales and make it fit for the future, whether that’s rail, bus, walking or cycling. We want to inspire a nation to change the way it travels, so that we all travel more sustainably and help to combat the climate emergency we’re all facing.
We’re an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed. This is key to enabling us to deliver on the promises we’ve made to the people of Wales to build a sustainable transport network that meets their needs.
Role responsibilities
The Marketing Executive (Campaigns) will increase the awareness and usage of Transport for Wales (TfW) services, primarily focussing on rail services, through support and coordination of digital and traditional marketing and communications.
- Assist the Head of Campaigns and Marketing Managers where required by supporting with the planning, design and implementation of any marketing plans and associated campaigns, literature and promotional initiatives for B2C and B2B TfW campaigns to ensure successful delivery to market.
- Support Head of Campaigns, Marketing Managers and Marketing Analyst by interpreting data and gathering information to plan and deliver marketing activities and campaigns to the target audience in the most efficient way.
- Assist the Head of Campaigns and Marketing Managers by providing content support in the writing of social media, internal communications, email and web content aligned to marketing campaigns to support in the delivery of campaigns to market across channels.
- Working with Head of Campaigns and other key internal and external stakeholders where applicable, to deliver marketing campaigns, activities and activations to promote services, products and offers across different modes of transport, as well as multimodal journeys.
Who we’re looking for
- Experience of working in a marketing or communications team
- Good communication and interpersonal skills with demonstrable experience of interacting with a range of people.
- Proficient in MS Office, particularly Word.
- Good written skills with the ability work to Tone of Voice guidelines, and experience writing copy for print, social or digital assets.
Welsh Language Skills
The ability to speak/write Welsh would make a great addition to your application, but it is not essential for this role.
Transport for Wales supports and promotes the use of the Welsh Language by employees and will encourage them to develop, improve and maintain their Welsh Language skills. We fully support our people who want to improve their Welsh language skills, and personal development for Welsh Language skills are offered in a variety of ways such as online learning, classroom courses and funding attendance at local community courses.
Next steps
Does this role sound like the opportunity you are looking for? Do you want to find out more? See attached Job Description for further details.
TFW is a Disability Confident employer. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful.
This advert will close at midnight on the day of the application closing date stated above. We do encourage you to submit your application as early as possible.
Please note, we reserve the right to close this vacancy early if we receive sufficient applications.
If you have submitted an application for this role within the last 6 months and were unsuccessful, please do not re-apply as regrettably, your application will not be considered.
Note that you must hold the permanent right to work in the UK. We are not currently able to provide sponsorship.
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
