Overview

Manager, Digital Marketing – New York, 10019, United States of America

The digital marketing manager role oversees and directs all aspects of an artist’s digital presence, including the creation and execution of digital marketing and promotional plans and partner relations..  Prime candidates have knowledge and experience working with all digital technologies and platforms, can effectively communicate with artists, artist management teams, label executives/digital partners, and are comfortable working in a fast-paced, collaborative, team environment. 

How you CREATE: 

  • Manage the development and execution of digital marketing plans for artist releases 
  • Maintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategies  
  • Develop relationships with new marketing avenues to create partnerships and opportunities 
  • Work cross-departmentally to coordinate online initiatives and promotions for your artists 
  • Manage label partner relationships with accounts to maximize artists reach 
  • Assist with the creation, build, and editing of online properties where applicable (Facebook, Twitter, YouTube, Instagram, TikTok, official website and other sites appropriate to artists and label) 
  • Drive social media growth for all artists through increased engagement, activity, and relevant content posts 
  • Develop targeted strategies for artists’ video channels with the streaming/sales teams 
  • Build and manage an artist’s owned audience by increasing data capture across all mediums
  • Work as a liaison to with third party marketing companies when applicable 
  • Work with in-house & third-party content to conceptualize & complete lyric videos, portraits & live photos, 3D animations, short form content for social media, video series, etc. 
  • Actively participate in team meetings, discussions and planning activities 
  • Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc. 

Bring your VIBE: 

  • Proficiency in Microsoft Word, Excel, Outlook, and Google Docs 
  • Knowledge of photo editing tools such as Adobe Photoshop or Canva 
  • Manage and prioritize multiple tasks 
  • Extremely detail oriented and organized and high degree of confidentiality  
  • Thrive professionally within a fast-paced, creative, deadline-driven environment 
  • Able to read and react to trends in the social and online space.
  • Demonstrated ability to develop content for online use.
  • Expert, native user of social media platforms.
  • Degree in relevant field, and/or equivalent career experience 
  • Minimum 2 years prior marketing experience required 
  • 3-4+ years experience working in the music or entertainment fields. Advanced understanding of how to utilize digital platforms for music releases.

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IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.