Overview

Up to £45,000 depending on experience

** Remote/home/hybrid working**

Our people are everything to us. The way they deliver exceptional experiences every day for our customers, for their colleagues. The way they own what they do. Their ‘Why’s it like that?’ curiosity. How they always think of others and work together to get things done. For us, for you, make do will never do. Good enough? Not even close. Come and do the best work of your life alongside lovely colleagues. Come to Saga. 

As the Social Media Manager for Saga, you would be responsible for leading, owning and overseeing all  outputs across Facebook, Instagram, Twitter and YouTube as part of Social Media strategy for Saga Cruise . This output will cover all Organic content as well as some Paid content activity as well.

You will be responsible for the implementation of all social activity and content, from ideating and creating posts to scheduling content and community managing responses. You will also be responsible for pulling reports, insights and analysis to determine the performance of our content. You will need to work with internal stakeholders as well as external creative and media agencies to achieve this.

Your role will be focused on the marketing activity of Saga Cruise. However, given the nature of Saga’s business, you may have overlap with the wider Holidays marketing team, as well as core Brand team.

 

 

  • Creation and ideation of all Social Media posts (Feed, Stories, Reels etc. / Image, Video, Text etc.) across Facebook, Instagram, Twitter and potentially YouTube
  • Ownership of content calendars and posting schedule on a month-to-month basis
  • Copywriting of post copy as well as basic image editing, reformatting and design of ad hoc, native content e.g. Instagram Stories / Reels  
  • Supporting the Travel Social Media Lead in enacting and implementing a new approach to Social Media being developed in Summer 2022
  • Liaising with internal stakeholders from the Cruise team to ascertain their marketing needs to ensure that Social Media output is integrated with other channels and campaign work
  • Liaising with external creative and media agencies; briefing them on content creation and development; providing them with Social Media knowledge and expertise, as well as brand and business insights from Saga
  • Community Management; responding to comments from our audience; triaging any customer service issues that may arise to relevant stakeholders; engaging Facebook Groups with daily content and post ideas; sourcing User Generated Content (UGC) from audience
  • Reporting and Analytics; monthly content reporting that can provide the wider business with an understanding as to the efficacy of Social Media, what posts drive the best results and how we can implement these learnings
  • Competitor analysis and tracking to ensure we’re on the pulse of what our competition is doing
  •  Evaluate role and approach with Influencers
  • Extensive Social Media Management experience across Facebook, Twitter, Instagram and YouTube – either agency or client side
  • Copywriting skills for Organic social content
  • Experience growing and developing a brand new Instagram account and Facebook Groups
  • Use of Social Media tools such as Sprinklr or Sprout Social
  • Use of image formatting / design tools like Canva or Adobe Illustrator
  • Ability to think strategically around who we are creating content for and the messages we need to land as a Saga Cruise business
  • Impeccable written skills; copywriting skills should be socially native allowing copy to be tailored for each channel as well as written in a vernacular that our older audience will identify with without being too formal
  • Exceptional attention to detail; ensuring that: post copy is correct and appropriate for each platform, brand guidelines are adhered to, and that spelling and grammar errors do not exist
  • Project and workflow management; creation of timing plans for developing content in a timely manner; management of content calendars
  • Eye for design and visual styling, particularly when it comes to posting Instagram Stories/Reels natively within the platforms; basic image and reformatting skills would be beneficial
  • Analytical mind that can turn performance into meaningful insights that can show the wider business the efficacy of Social Media
  • Good understanding of Paid Social mechanics and strategies

Our values are:

  • Precision Pace – Always owning and making things happen.
  • Empathy – Always aware of others.
  • Curiosity – Always asking why.
  • Collaboration – Always one team, the Saga team!

Job Reference: saga/TP/54485/1930

Before you apply -
Register now and turn on alerts for jobs like this!

By registering you agree to our terms and conditions.

No thanks, continue to apply