Social Media and Digital Communications Lead – Uxbridge, Middlesex

Overview

Job Purpose and Summary

Canon Europe are looking for a Social Media and Digital Communications Lead, you will be the owner of social media platform operations that support the delivery of impactful and engaging experiences to our audiences across the Europe Middle East and Africa (EMEA) region. This includes ensuring we are on the right platforms and are proactively considering opportunities with new and emerging platforms while also streamlining and transforming existing channels as needed. 

Responsible for central governance and reporting ensuring platforms and channels are effectively delivering against objectives, as well as being the product owner for Sprout Social and relationship management with platform representatives. 

The role is more strategic than creative. There is a need to understand platforms (LinkedIn, Meta, TikTok, YouTube, Reddit, et al) and the role they have in driving business results and brand reputation. An understanding of organic and paid strategies as well as measurement and ROI is important.

• Own, manage and support enhancing Canon EMEA’s presence on social media and related digital platforms; including local markets across the EMEA region and centrally managed channels to drive results and impact.
• Work with key marketing stakeholders in B2C and B2B business units and our imaging and printing businesses (PR + Social) teams to determine ongoing enhancements to support objectives and drive ROI.
• Mentor and collaborate directly with social media specialists in the corporate and commercial teams to ensure platform effectiveness and evaluating KPIs.
• Work with our Corporate Communications Marketing & Sustainability colleagues in the local and regional markets across EMEA to determine country specific requirements and advise on usage of existing or emerging platforms to deliver.
• Provide counsel and advice to business stakeholders and Corporate Communications team on the current capabilities of our chosen social media platforms and be the main point of contact with the business to identify new and future capabilities and platforms.
• Manage and deliver governance processes and be responsible for crisis planning, maintain and update social media policies and guidelines over platforms centrally managed and locally managed through national and regional sales operations.
• Provide governance and support over influencer network for corporate and commercial activities working with PR and social teams.
• Build out social servicing strategy as part of community management.
• Manage relationships with Sprout Social and platform representatives.
• Identify, create and deliver end user training as required.

What we give

Here are some of the benefits we offer at Canon to support our employee’s wellbeing: 

• Annual salary up to £66,000 dependant on experience and a 10% bonus and annual pay review
• Hybrid working – 3 days in the office and 2 days from home. 
• Flexible core hours – starting anytime between 07:30am and 10am and finishing any time after 16:00, providing the standard 7.5 hours have been worked.
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Generous Pension Scheme
• Private Healthcare and wider medical plan
• Up to 38% Discount on Canon products
• Flexible benefits policy
• Free parking on site
• Excellent Subsidized restaurant
• Highly Subsidised Costa Coffee on site
• Multi-Faith room
• Discounted rates at Nuffield Health Gym
• Partnership with Mental Health First Aid UK with a network of mental health champions
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus
• Learning & Development Opportunities 

You will be part of an energetic and innovative environment with more than 50 different nationalities at our state-of-the-art EMEA HQ at Stockley Park, Uxbridge.

What we ask

• Demonstrable experience in similar roles and international Social Media experience including working with and managing all major social media platforms.
• Experience with mature channels and driving through transformation or rationalisation of presence to match evolving business needs, changing consumer behaviours and ways in which platforms update algorithms.
• Comprehensive understanding of content marketing and digital user journeys, including owned, earned and paid media co-exist and reinforce each other.
• Experience managing people.
• Able to influence and effect change through persuasion.
• Established network of professional contacts throughout the field.
• Excellent organisational skills with a strong eye for detail.
• Self-motivated, collaborative & pragmatic; Can do attitude.
• Capable of managing multiple projects at once, prioritising effectively and responding flexibly to the changing needs of the business.
• Ability to educate and effectively identify and influence internal stakeholders.
• Excellent written and oral communication skills.
• Excellent interpersonal skills and ability to influence senior level stakeholder.
• Relevant Communications / CIPR accreditation and / or qualifications.
• Ability to problem solve and remain calm under pressure.
• A team player who enjoys working as part of a team.

You will need

Canon Europe champions hybrid working as follows (3 days office / 2 days remote) coupled with a flexible core hours policy. You will be part of an energetic and innovative environment with more than fifty different nationalities! Lastly, you will find that Canon encourages continuous Learning and Development with a wide range of resources and support available on demand.

Does this seem like a great fit for your career expectations? We are excited to hear from you!

#LI-SJ1

#LI-Hybrid

Further information

• Bring Vision to life
• Take ownership & accountability
• Communicate effectively
• Planning & organising
• Focus on the customer

• Paid Social Media Strategies
• Understanding of SEO and paid search
• Data, insights and analytics best practice
• Video technology (formats, quality, processing, live streaming)

IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.