Overview

Salary: £45000 – £50000

Shift hours: Full Time

Head of Marketing – National Theatre

·         ​Up to £55,000 per annum 

·         5 out of 7 days per week 

·         Medicash – Healthcare benefits, including dental, optical and therapy treatments (includes up to 4 dependent children) 

·         Aviva Digicare – Free annual healthcare check 

·         Exclusive Benefits & Wellbeing site (Perks at Work) 

·         Entertainment discounts – up to 55% off cinema tickets 

·         Health & Wellbeing discounts – Discounts for Nuffield Health (20%) and Pure Gym (10%) 

·         Travel discounts – Discounts with holiday companies such as TUI and Expedia 

·         Shopping discounts – Save up to 15% at high street and online stores by purchasing Shopping Cards 

·         Meals on duty 

·         Vodaphone discounts 

·         Pension scheme and Life Assurance 

·         Employee Assistance Programme 

·         23 days + BH’s and additional day off for your birthday 

·         2 days additional leave, following return from Maternity leave during first year back 

·         Competitive and supportive family benefits 

·         Day off for baby’s 1st birthday 

·         Holiday purchase scheme 

·         On-going training & development and career pathways 

·         Professional subscriptions paid 

·         Financial wellbeing programme and preferred rates on salary finance products 

 

OVERVIEW

 

The National Theatre, one of the UK’s leading arts venues, reaches millions of people each year through live and digital programming, creating, and sharing performances in London, across the UK and internationally. The organisation strives to be accessible, inclusive, and sustainable. It empowers artists and craftspeople to make world-leading work, inspires young people, and works with communities. Based in the heart of London’s South Bank, the venue is home to multiple performance spaces and is attended by over a million people annually, operating year-round to provide a welcoming space for audiences and visitors alike.

 

NT Food and Drink, a partnership formed between Levy UK & I (part of the Compass Group), KERB Events and the National Theatre, enhances the experience of visitors to the NT. Through delivery of great hospitality across the building and with a wide range of venues from Espresso bars, Cafés, pubs and restaurants, whether theatre-going or not, we’re able to meet the needs of our guests and to add to their experience of visiting this iconic venue.

 

 JOB DESCRIPTION

 

Reporting to the Managing Director of National Theatre Food & Drink (NT F&D), the role of Head of Marketing, Food & Drink will work closely with the core F&D team, restaurant partners and as well as the internal NT marketing and brand teams to deliver a broad range of marketing campaigns. This is a full 360 role that requires a dynamic and results-driven person to bring to life and help elevate the public face of the Food and Drink proposition ensuring that NT South Bank becomes one of the leading food destinations in London.

This role requires initiative, vision, insight, the ability to have great ideas and to execute them – as well as previous experience in marketing management and the desire to be part of a dynamic business to support its ongoing growth.

The ideal candidate has extensive experience in and can comfortably plan, develop, and deliver campaigns across the full marketing mix (both on and offline), spanning digital, social, direct, PR, press, print, outdoor, partnerships and events with a food and drink background.

KEY AREAS OF RESPONSIBILITY

FOOD & DRINK STRATEGY: With the ambition of positioning the National Theatre South Bank as a world class food and drink destination, work with key internal and external stakeholders to develop, plan and deliver the overarching marketing & brand strategy for all F&D outlets.

MARKETING CAMPAIGN PLANNING: Lead the development and implementation of F&D centred marketing strategies to drive customer growth, retention, and loyalty, ensuring that these plans are delivered to the highest standard across owned, earned, and paid channels. This could include, but is not limited to: 

  • Contributing to the overall marketing planning across the different partners through collaboration with the wider marketing, events, and PR teams.
  • Providing ambitious creative briefs to designers and agencies to deliver concepts, content or assets for marketing campaigns.
  • Coordination, direction and delivery of food & drink photo and video shoots
  • Leading content coordination and delivery for the digital screens network including menus, branding, POS and promotions.

 

MANAGEMENT & STAKEHOLDER ENAGAGEMENT: As Marketing Lead for all F&D activity across the building ensure that key stakeholders – NT Marketing teams, Levy, KERB, Forza Wine, Lasdun – are kept abreast of, and engaged in supporting, key activity in a timely fashion. 

  • Work with wider NT Marketing and Membership teams to develop marketing, content and communication plans to ensure that activity resonates with NT theatregoers and is amplified across NT channels.
  • Work with Restaurant Partners to amplify their presence within the NT and adopt the brand development objectives of both to align with the in-house F&D strategy
  • Work with KERB to ensure that seasonal activations are in keeping with partnership objectives relating to visual, tonal & cultural ambitions across all relevant spaces
  • Work with PR agency on an ad-hoc basis within budgets to project further key areas of new activity that add to the overall aim to create a lauded food & drink destination

BUDGETS, FINANCIAL ANALYSIS & SECTOR REPORTING: Monitor and report on budget spend monthly, managing costs effectively. 

  • Financial Reporting: Track and measure marketing efforts monthly, providing reports, insights, and recommendations on commercial opportunities.
  • F&D Sector Analysis: Keep abreast of, and regularly report on, key sector trends and performance.
  • Performance Marketing: Regularly review campaign effectiveness across paid, owned and earned channels.
  • Budgeting: Manage the day-to-day running of the marketing budget ensuring that it remains within agreed parameters. 

PERSON SPECIFICATION

 

  • Excellent grasp and experience of marketing within the food & drink industry, working with several stakeholders all operating at a high-level, along with liaising with clients or 3rd parties.
  • Effectively use marketing tools and programmes including Mailchimp, Planable, Google Business & more.
  • Strong understanding of marketing principles and digital technologies, along with experience in creating/coordinating content for websites, social media, and POS
  • Basic design skills, using templates via Canva / Figma / Photoshop Copywriting
  • Excellent project management with the ability to manage a project from conception to completion with varying levels of direct/in-direct support, as well as simultaneously managing multiple projects at once.
  • Able to fully utilise all relevant marketing channels to effectively engage, promote and drive growth across the NT F&D operation as directed.
  • Ability to provide marketing expertise & insight during departmental meetings.
  • Ability to use marketing tools to effectively draw out data i.e.. Facebook ads, Google Business, Mailchimp and more
  • Produce reports on marketing activity, initiatives, and performance, along with conducting market research and customer insights to enhance the in-house offering.
  • Adapt working style and approach to tailor to the various partnership stakeholders, all experiencing a different angle of relevant challenge.
  • Has a creative flair with an eye for detail and quality, with ambitions to learn, develop and grow with a business on the up, while adapting to changing market conditions and trends,
  • Exceptional time-management and communication skills, with the ability to work independently and flexibly as well as part of a team.
  • Strong Commercial awareness and business acumen

 

Levy UK & Ireland is the vibrant and exciting sector of Compass Group, the world’s largest catering company. We work at some of the greatest venues in the world, delivering legendary experiences in food, drink, and hospitality. 

In the UK, we are proud to have a wealth of long-standing partnerships with venues across sport, entertainment, and events. Our partnerships include venues such as Wimbledon, Twickenham, Edgbaston, Tottenham Hotspur, Chelsea, Principality Stadium, Scottish Event Campus (SEC) and ExCel London.  

We are culinary champions – it’s what we do and it’s what we are passionate about. At the core of our work is the belief that sustainably sourced great food and drink, coupled with exceptional service is key to creating legendary experiences.  

Focussed on ‘doing the right thing’ for our people and the planet, sustainability, wellbeing, diversity and inclusion are at the heart of what we do.  

We have a commitment to being Net Zero by 2027, are official partners of the British Paralympic Association, and are proud to pay all our team members at least the Real Living Wage or London Living Wage. 

We collaborate with some of the UK’s most game-changing and well-loved brands, all sharing our vision for bringing best-in-class experiences.  

 

 

D&I 

At Levy UK & Ireland, we take pride in fostering a workplace culture that celebrates diversity and promotes inclusion. We believe that our differences are our greatest strengths, and we are committed to creating an environment where every individual is valued, respected, and empowered. Our team is a vibrant tapestry of backgrounds, experiences, and perspectives, which enriches our creativity, innovation, and overall success. We are dedicated to providing equal opportunities, promoting fairness, and ensuring that all voices are heard. 

We firmly believe that a diverse team leads to innovation and creativity. We welcome candidates from all walks of life and backgrounds to join us in our mission to create a supportive and equitable work environment where everyone has the chance to excel and collaborate. 

Join us in our journey towards a more diverse and inclusive world, where every person has the chance to thrive and contribute their unique talents. Together, we can achieve greatness. 

We collaborate with some of the UK’s most game-changing and well-loved brands, all sharing our vision for bringing best-in-class experiences. 

 

 Venues Collection 

The Venues Collection, a grouping of six, easily accessible properties located across the UK. With an array of both contemporary and historic meeting spaces, they also cater for every memorable moment: from christenings to birthdays, engagement parties to weddings and anniversaries to celebrations of life. Spaces to Meet, Spaces to Sleep, Spaces to Celebrate. 

Reference: compass/TP/1314155/151161

Location: London

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