Job Title: Data CRM Manager
Salary: Competitive plus bonus scheme and benefits
Job Type: Full Time
Are you looking for your next opportunity within CRM Data focusing on Customer Data platforms? Would you enjoy the pace and energy of a retail environment which is collaborative, fun and inclusive where people feel part of a winning team? Do you enjoy the benefits of working together in person as a team blended with the flexibility of remote working?
We’re a digitally led, service enabled business currently undergoing extensive digital and data transformation. We’re looking for an enthusiastic Manager to focus on our Customer Data Platform (CDP) to join our team and help in supporting our journey.
What you’ll be doing:
Manage the relationship with the CDP supplier both operationally and strategically;
Responsible for the ownership and day to day management of the CDP including both the campaign execution, segment creation and reporting modules/tools within the product;
Responsible for the CRM development roadmap working with CRM managers / broader digital to capture their requirements for new customer data points, making recommendations on how to meet these and briefing the CDP supplier to deliver/implement alongside testing and roll out;
Make recommendations on customer segments to target and support in data planning
Ensure the delivery of ongoing regular reporting and analysis of customer numbers through the CDP across lifecycle, mission and customer type applying automation where possible.
Ongoing collaboration with IT and Digital colleagues to ensure the CDP is maintained and connected to broader systems in tech stack – data lake, microservices, ESP, personalisation engine
Ensure all process & procedure documentation relating to DPIA, GDPR & the CPD is regularly reviewed and updated with any DPIA / GDPR management requests carried out in a timely manner (i.e. Right to be Forgotten)
Support all activities related to Data Protection & Security within Marketing; be the Customer Data marketing champion and represent Marketing at Data & Information Security Committee (DISCO)
Work with the Digital Insight & Analytics Manager to join up digital channels by leveraging 1st party CRM data in the CDP through the Google Marketing Cloud to support roll out of the Mission Motivation Engine (MME)
Work and collaborate with agency partners (CDP Supplier, CRM Agency, Analytics Agency, Digital Marketing Agency) to support the big objectives of the Digital & CRM Team
Budget management of the CDP as part of the broader Digital / CRM budget
What we’re looking for:
You’ll be someone who can engage all levels of the business to create, present and articulate the role of the Customer Data Platform in delivering a unified and single view of customers.
You’ll be experienced in managing the use and development of the CDP to support ongoing customer insight and ensure delivery of our multichannel CRM communications, designed to drive more customers to shop with Wickes. Experience using Acquia CPD is desirable.
You’ll be an experienced customer data champion, with hands-on operational experience of using CDPs to support and deliver business CRM marketing communications and an expert in data protection & GDPR. A confident communicator, collaborative team player who is looking to work with a great team would be very welcome.
What can we offer you?
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.
We’ll also equip you with a benefits package that includes:
Private Medical and Life Assurance
Contributory pension scheme
Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
You’ll work from our Support Centre in Watford, where our Commercial team are based, along with our other support functions. We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.
Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues.
But it is the Wickes’ culture that is considered its best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
Please contact us here if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note, this link is only for reasonable adjustments required – general enquiries, or direct CV applications cannot be accepted via this form