Overview
Accountabilities and Responsibilities
Key responsibilities will include the delivery of New Look cross channel marketing communications delivery , weekly reporting, and analytics, and assisting the CRM team with ad hoc email and CRM projects. This role will suit a confident multi-tasker who is comfortable in an entrepreneurial environment and has a strong interest in digital marketing, specifically driving customer retention.
This will include:
Set up and deploy email marketing campaigns – managing all stages of the process including creative briefs, building the emails in the ESP, setting up the audiences, carrying out relevant testing, approvals and scheduling
Utilise insight, data and competitor knowledge to drive effective and efficient campaigns across email and push
Generate new innovative ideas for CRM testing plan and support with testing execution.
Briefing, building, amending and maintaining all customer campaigns and related emails communications.
Assist CRM team on strategic CRM projects, including the planning and ad-hoc campaign set-up.
Owning reporting, ensuring dips or spikes in performance are noted and acted on appropriately as well as communicating team successes/testing to the wider business
Omni-channel focus to ensure campaigns target customers across email, push, web and retail.
Providing support to assistant team members with training and guidance of CRM tools and third party platforms (Emarsys, Adobe, Odicci, Kickynamic etc..)
Work closely with key stakeholders including trade, ecom, creative and retail to identify new opportunities.
Experience
+2 years experience in Digital and CRM, specifically using CRM platforms (Emarsys knowledge a plus)
Highly organised and able to prioritise workload effectively
Pro-active and able to work off your own initiative.
Methodical, logical, organised and calm under pressure
Positive ‘can-do’ attitude
Works effectively and pro-actively in a team
Location: London Office, W1W 8HJ
