Overview

Redrow Homes are looking for an individual who is passionate about CRM and Automation, to support the Digital Marketing team on the Digital Transformation journey.

This role will play a key role in Redrow’s digital transformation strategy by supporting the implementation and day to day management of Redrow’s marketing automation platform, with a primary responsibility of campaigns CRO.

  • Ensure platform and campaigns are performing and fit for purpose, working with IT and Marketing to configure, test and update campaigns accordingly.

  • Assist in executing campaigns with alignment to core brand values and guidelines, to ensure Redrow’s customers receive highly personalised communications and relevant content.

  • Play an important role in growing brand relationships with new leads and customers, through the creation of meaningful touchpoints and experiences.

  • Drive CRO, with focus on lead nurturing and content personalisation

  • Measuring key performance metrics across multi-channel campaigns (i.e. email, landing page, SMS) to drive lead acquisition, conversion and LTV

  • Identify and execute A/B testing to ensure campaigns, digital properties and landing pages are optimised for conversions – Testing key elements such as CTA’s, imagery, copy choices, and multivariate testing to optimise campaigns and our lead generation strategy, for the best possible results.

  • Preparing reports on the performance of marketing campaigns; identifying opportunities to test and learn

Further details are in the Job Description below.

Redrow Group Services