Aberdeen

About Aberdeen

At Aberdeen, we believe investing is about more than numbers — it’s about ambitions, dreams, and the confidence to shape your future. From novice to expert, individual to institution, every day we work to help millions of people turn their financial goals into reality.

Whether they’re starting out, planning for retirement, advising others, or managing large portfolios, we partner with our customers and clients to ensure they have the tools and insight they need to navigate an ever-changing world. Our businesses give us the reach, resilience, and flexibility to meet our clients wherever they are—and help them get to where they want to be. With expertise, strong relationships and a deep commitment to service, our collective strength is powerful. 

Our values

What drives us is simple: an unwavering belief in the power of investing to change lives. Our people care deeply about doing the right thing—for our customers, clients, communities, and each other. We’re proud of the trust we’ve earned, and we never stop striving to do better. In a complex world, we bring clarity. In uncertain times, we bring confidence. And every day, we bring our best—so our clients can be their best.

Our cultural commitments help shape what it feels like to work at Aberdeen.

Diversity, equity and inclusion

Diversity, equity and inclusion is at the core of who we are and what we do.

We care about DEI because caring about people is the right thing to do. Our clients, colleagues, regulators and industry as a whole care about this agenda too. That’s why we have a strategy and a structure in place to support every person at Aberdeen. 

Sharing our progress

Aberdeen

Head Office

Edinburgh, UK

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