We always keep an eye on the future, as we are operating in a changing world. The UK is rapidly transforming, our towns and cities are experiencing rapid digital growth and entire populations are transforming. The growth in digital technology is revolutionising the way we shop and live. We increasingly expect to purchase products tailored for us, whenever we want them, wherever we want them, delivered to us in a way that fits our busy lifestyles. We want more choice and convenience but with less impact on the world around us.

This presents huge opportunities for all of us, but also requires new ways of thinking.

• How do we deliver more products, without more vehicles making our cities more congested?
• How do we deliver more to people’s homes, without filling them with excess packaging?
• How can companies adapt to changing shopping habits, while running their operations smoothly and efficiently?
• How can we make products available across borders, while ensuring consistency everywhere, every time?

There’s a need for a new approach to packaging, and a need for strong leadership in our industry. This is what drives us and why we have a shared purpose of Redefining Packaging for a Changing World.